Houston Auto Show 2026
The Houston Auto Show 2026, January 28-February 1, is the largest new car dealer show in the South, and the first place in the New Year where you can see, hear, touch, and even drive, the most heart-racing cars and trucks from more than 30 of the world’s top automakers.
The Houston Auto Show is produced by the Houston Auto Dealers Association that represent franchised new car dealers across greater Houston. 2026 marks the 43rd Houston Auto Show at NRG Park and the third year combined with the longstanding Houston Boat Show. The event showcases a diverse array of vehicles, from cutting-edge electric cars to powerful trucks and luxurious sedans. Whether you’re in the market for a new ride or simply curious about the industry’s innovations, the Auto Show offers a fantastic opportunity to get up close and personal with the hottest models on the market and learn from brand experts about each vehicle without the pressure of being sold to.
The combination with the Boat Show adds a new element of entertainment with the inclusion of the latest in all types of boats. The two events together provide a full day of activity for the whole family.